OpenAI has launched a new Instant Checkout feature in ChatGPT, allowing users to search, compare, and purchase products directly within the app. Initially available in the United States, this feature partners with Etsy and Shopify merchants and uses the newly open-sourced Agentic Commerce Protocol, developed in collaboration with Stripe. This addition enables users to easily buy items they discover through ChatGPT’s recommendations.
With the Instant Checkout feature, users can type in their shopping queries, and ChatGPT will provide curated product options along with images and prices. For example, if a user looks for “a ceramic housewarming gift under $100,” ChatGPT will display relevant products with direct links to purchase them. The system ranks products based on their relevance to the user’s search, ensuring a streamlined shopping experience without influencing product rankings.
When users decide to purchase an item, they can confirm their order details, shipping address, and payment method within ChatGPT. Customers can use various payment options, including credit cards and digital wallets like Apple Pay and Google Pay. Additionally, the feature allows Pro and Plus subscribers to pre-fill their payment and shipping details for a quicker checkout process. OpenAI plans to expand this feature to more users and merchants in the future.
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